Switching Platforms

These days, when people are done bickering about which brand of peanut butter is really the best and how to correctly pronounce Nuttella, they move on the type of platform they are using. First of all, even though many people have had cell phone service for a while, they might still be one their first or second smartphone. This means that they have not had sufficient experience to be able to define what it is they are looking in a smartphones. So it should not be a surprise when people say that they are switch from on platform to another. The big question isn’t whether consumers will experiment with different smartphone platforms — a certain percentage always will — but rather which smartphone platform will consumers eventually commit to. Over the next decade, as we see this play out at a global level, we’ll have a much clearer idea of which platforms can stand the test of time.