Protecting Privacy

These days, privacy is hard to come by. I guess the question is whether there is such a thing anymore. Also, you would be surprised to find out just how much your personal information such as email addresses, phone service numbers, and the like are worth to different types of businesses and hackers. Take a look at your social media profiles and keep them barren—the people who need to know your birth date, email address and phone number already have them. And what exactly is the point of sharing everything about yourself in your profile? Think twice about sharing your social security number with anyone, unless it’s your bank, a credit bureau, a company that wants to do a background check on you or some other entity that has to report to the IRS. Another thing that you can do is make sure that you turn on private browsing which will delete cookies, temporary internet files, and browsing history once you close the window. Every company that advertises online is interested in knowing what sites you visit, what you buy, who you’re friends with on social networks, what you like and more. And these days, VoIP and internet phones are just as vulnerable. By gathering information about your online activities they can serve you targeted ads that are more likely to entice you to buy something.

Switching Platforms

These days, when people are done bickering about which brand of peanut butter is really the best and how to correctly pronounce Nuttella, they move on the type of platform they are using. First of all, even though many people have had cell phone service for a while, they might still be one their first or second smartphone. This means that they have not had sufficient experience to be able to define what it is they are looking in a smartphones. So it should not be a surprise when people say that they are switch from on platform to another. The big question isn’t whether consumers will experiment with different smartphone platforms — a certain percentage always will — but rather which smartphone platform will consumers eventually commit to. Over the next decade, as we see this play out at a global level, we’ll have a much clearer idea of which platforms can stand the test of time.